![Image](https://clearpicture-website.s3.ap-south-1.amazonaws.com/img/portfolio/Cover Images/Cover Itha.png)
A classy women’s wear
boutique based in Dubai
![Image](https://clearpicture-website.s3.ap-south-1.amazonaws.com/img/portfolio/Itha/Logo_Itha.png)
ITHA is a designer boutique store that deals in both traditional and modern wear. They have a large base with franchises in both Cochin and Dubai.
Approach
Coming to us with a need to revamp their brand, we conceived a new brand identity. We took their strengths and positioned them as being a classy boutique that had a balance of both modern and traditional wears.