King Fresh is a new initiative by Kings Infra, a public limited company listed in National Stock Exchange and Bombay Stock Exchange. We’d been approached for the branding of this initiative.

Approach

After carefully understanding and observing the different players in the industry, we leveraged the USP of the product - the fact that every fish was bred in a native aquaculture process. Right from the brand identity to the marketing collaterals and packaging was done uniquely to garner eyeballs of the target group.

Services