They are an end to end solution provider in Banking & Financial Services, Telecom, Healthcare & Retail verticals and have successfully delivered $650 million worth of projects. We were approached to undertake the rebranding exercise of this software giant.
Initially, we conducted a meticulous analysis of their values, core strengths and their vision for the future. After carefully understanding each of their pillars, the brand identity was selected. The next objective was to reflect it in their online touchpoints. We rebranded their website and have been working with them for different marketing communications like video collaterals etc.