A local favourite, MVG bakers had been a part of the culture of Mandya since 1969 and were now looking to revamp their complete brand identity and to initiate new marketing communications to create an attractive brand.

Approach

Leveraging on their long-standing legacy within the community and the list of delicious items, we created a campaign that put their history at the centre. This positioned their brand as having longevity, induced nostalgia, and being authentic to Madya’s culture.

Services